Can Technology Fix the Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
Frankly, almost all the issues marketers and sales people have with each other comes from poor communication and team work between the teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
Nonetheless, communication and team work is pretty much important as both departments depend on each other for profitability. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.
Come together with an SLA.
It is essential that both teams are aware of their position. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The consistent buyer journey.
Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
That is why it is crucial to use Celigo – the smart cloud integration platform as a service is an app for everything that can integrate your sales and marketing team for easier communication.